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What is MUST?


MUST is a play on words, and we are a playful bunch.

Making MUST is the first step in Winemaking.
MUST is unfermented grape juice & pomace.
WINE is fermented MUST.
​Therefore, you must make MUST in order to make WINE!

We Want to Take You on a Wine & Cheese Adventure!

We are a European-inspired Wine & Cheese Loft founded by friends who share a mutual love of Wine & Cheese and travel.

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LOFT HOURS:

OPEN Mon - Thurs 12 - 9pm | Fri - Sat 12 - 10pm | Sun 12 - 4pm
Happy Hour 4 - 6PM Mon - Sat 1/2 Off Wines By-the-Glass under $20

Please book your LOFT RESERVATION online via OpenTable here. 

Call us at 727-289-6418 for parties of 6+ and we will let you know if we can accommodate your reservation. 

​We are LOCATED in the historical 5th Avenue Lofts building in
downtown St. Petersburg, Florida across from the Old Northeast neighborhood, Kahwa Coffee North, and Palladium Theater.

PARKING is free 2-Hour Street Parking along 2nd St N and 5th Ave N, as well as a pay-per-hour/day Parking Garage at the Museum of the American Arts & Crafts Movement and a pay-per-hour lot on the corner of 1st St N & 5th Ave N, which are all a short walk from our Loft.

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What our Guests are saying about us...

Absolutely fantastic! Romantic little spot with unique wine and charcuterie boards. Make a reservation ahead of time, bc the place is small. But such a great experience!" - Inbal M., Google Review

"Tucked away in Downtown St. Pete, Must Wine Loft is a lovely, quaint space that encourages guests to take their time, to savor life, and, of course, enjoy their robust wine selection. The food is great with charcuterie, flatbreads, and an amazing crab dip. You 'must' try it!" - Offline Member Review

"This charming little place exceeded our expectations! As soon as we walked in, we were greeted with warmth and a willingness to accommodate us, even without a reservation. The attentive service made us feel well taken care of. Not only was the food and wine delightful, but the prices were reasonable. We can't wait to return and sample their enticing selection of cheese plates. If you're planning a visit, highly recommend making a reservation in advance as seating is limited. This hidden gem is definitely worth experiencing." - Kendra K., Google Review

"I loved everything about MUST. The wine flights had amazing selections, the food was delicious with very good variety, and the staff were so friendly and knowledgeable. I really enjoyed my evening and will definitely be back."
​- Offline Member Review

What we're saying...
Thank YOU for taking the time to leave a public Review about your experience at our Loft! We LOVE the love, and we take any negative experiences to heart and do our best to address the issue, remedy it, and move forward with a positive solution.

Sometimes we might miss the mark on service, and it's a painful regret that we can't fix if we first learn about it through a Review. After the fact, all we can do is apologize, learn/read how we dropped the ball, and do better if we get a 'next time' chance. Your words matter to us. Your experience matters to us. YOU matter to us.

We got into food & wine because we love the camaraderie that it brings, the people who we meet who make the amazing deliciousness we get to enjoy and share, the land and animals that gift us with such treasures, and the people we meet who we get to share our newfound treasures with - we truly hope that we connect with you not only as a guest, but as people in our community, wherever you may actually live.

You are part of our community and life experience when you walk through our door, and our goal is to make you feel welcome, acknowledged, appreciated, and to elevate your day - and when we get to put some cheese and wine into your life and help you discover your new favorite, that is what makes our day!
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If you have a positive &/or negative experience that you wish to share with us privately, please email us here and we will respond within 48 hours.