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What is MUST?


MUST is a play on words, and we are a playful bunch.

Making must is the first step in winemaking.

You must make MUST in order to make WINE!

We Want to Take You on a Wine & Cheese Adventure

We are a european-inspired Wine & Cheese Loft founded by friends who share a mutual love of Wine & Cheese.
​We are located in the historical 5th Avenue Lofts building in
downtown St. Petersburg, Florida across from the Old Northeast neighborhood and Palladium Theater.

Photographs by @quaker_tom

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LOFT HOURS:

LOFT OPEN WEDS - SAT 4 - 9PM | CLOSED SUN - TUES
TUES SOCIALS BEGIN OCT 12TH!


We offer casual dine-in table service AND dog-friendly and kid-friendly outdoor seating w/ café-style service.
 
Please call us at 727-289-6418 to make a Reservation!

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​We're GROWING this Fall! Read about our expansion plans here - big thanks to St. Pete Rising on a concisely well-written article!

Our WEEKLY Happenings

Social Tuesdays
every Tuesday we host a different social event &/or themed wine tasting - see our event calendar to sign up & join us and meet new people!

Wine Wednesdays
​Wine down with us on Wednesdays & join us for our Learning To Flight guided wine & cheese pairing experience at our Loft - or from home!
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No Corkage Fee on Wednesdays for retail bottles!

Tapas & Glasses Thursdays
​Enjoy our featured $5 Tapas & $5 Glasses of Wine & Beer every Thursday from 4 - 9PM

Wine Down Fri-Yay!
 $10 White, Rose &/or Red Wine Glass paired w/ an artisan Cheese

Eat well. Drink better.

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What our customers are saying...
Reviews on Google | TripAdvisor | Yelp | iLovetheBurg | St. Pete Foodies

"Super friendly staff, fun wine pairings, nice outdoor seating, communal patrons. We really enjoyed the evening." - Lee M. {04/21/2021}

"Such a great place!" - AJS {05/21/2021}
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"Food, service, friendliness, atmosphere - all great!" - Lucinda S. {3/17/2021}

"Was very pleased with our portable picnic cheese board!" - Marshall W. {11/15/2020}

"Stumbled upon this place while strolling around the area. What a nice surprise to find such a special place to pick up a great bottle of wine, cheese and charcuterie and other assorted specialty items. They have a few small tables outside as well. This is the kind of small business that makes me really love St Pete (as a visiting New Yorker)." - Rachel S. {1/22/2021}

"What a great place. Terrific wines and great service. We loved the Tapas and they complimented the wine perfectly." - Gregory C. {06/25/020}

bonne bouffe et bon vin font bonne humeur!

good food & good wine makes good moods!