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Introducing our NEW WINE CLUBS by MUST Wine Loft

You've been asking and we've been planning.
​
We're launching our Flight Club, Champagne Club
& Cork & Curd Club in November 2023.

Memberships are limited to each Club and are curated by our in-house Sommelier/Founder.

Flight Club

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Our Flight Club is our themed Wine Club where members choose between three Flights of three bottles of Wine for $79/month. Choose your Flight adventure and join us for our Pick-Up Party the 1st, 2nd, or 3rd Thursday of every month beginning in November. We include tasting and winemaking notes with your wines, and we put out a spread of cheeses & accoutrements we feel go especially well with our featured Flight of wines for you to enjoy at our Thursday Pick-Up Party.

​Our Old World Wine Flight features three traditional-made wines from Europe. Each month we feature a different winemaking region in Europe, the birthplace of winemaking, and we focus on the winemaker/winery, terroir, grape varietals, and winemaking techniques that are traditional to their region. We will also explain what makes them unique compared to other regions in the world. Old World wines are typically more earthy, drier, and show texture in tannin and structure.  We love old world wines for the food memories they invoke, and we usually enjoy these with appetizers and main courses since they're made to be enjoyed with food. Our Old World Wine Flight is available at our Pick-Up  Party the first Thursday of every month beginning in November. We feature one White and two Reds in our Old World flight, and sometimes we'll swap the white for a sparkling wine or skin-contact rose or we'll feature a fourth wine as an optional add-on. Members can add-on Featured Wines at a 15% Discount.

Our New World Wine Flight features wines from the continental Americas, South Africa, Australia, and New Zealand, for the most part. With global warming we're seeing new regions popping up for winemaking, and this category is generally where you'll find their introduction. New World winemakers tend to have studied traditional old-world techniques and embrace modern techniques in newer-discovered regions to create wines that are fruit-forward, acid-driven, and don't necessarily require food to be enjoyed, although we always feel food is better with wine. New World wines tend to be easy-going and approachable right away yet can also be cellared and enjoyed later depending on the varietal or blend. Our New World Flight is available at our Pick-Up Party the second Thursday of every month beginning in November. We feature one White and two Reds in our New World flight, and sometimes we'll swap the white for a sparkling wine or skin-contact rose or we'll feature a fourth wine as an optional add-on.Members can add-on Featured Wines at a 15% Discount.

Our Natural Wine Flight features three Natural Wines by producers making minimal-intervention wines around the world. Selections are always biodynamically and/or organically farmed, with nature at the core of how the wines are made. Natural Wines are produced using a mix of traditional winemaking methods that encourages bright fruit and/or terroir forwardness. They're meant to be enjoyed now, not cellared to age, and are best served as aperitifs with lighter courses since they are typically lower in alcohol content, higher in acidity and fruit, and do not have added preservatives and low to no added sulfites. They're also usually unfiltered and unfined, aka naturally vegan, and there will sometimes be sediment in the bottle that may travel to your glass. While all Wines are technically “natural”, not all Natural Wines are made in the same style as traditional Wines. They’re conscientiously made to stand out on your palate, on your table, and in each story of how and who crafted them. Natural Wines are always limited-production labors of love in a bottle, typically made by the newest generation of winemaking families or as small projects born out of a love for specific vineyards and native grape varietals. We also love that they don’t leave you with a hangover since they’re made cleanly. Our Natural Flight is available at our Pick-Up Party the third Thursday of every month beginning in November. We feature one 'Natty' style and two 'Min-Vin' styles of Natural Wines in each flight, and sometimes we'll feature a fourth super-limited production Natural Wine as an optional add-on. Members can add-on Featured Wines at a 15% Discount.

We believe that transparency in wine is as important as it is in food and we always let you know how each featured wine is farmed, produced, bottled, and meant to be enjoyed and stored. We select each wine based on its history and where it comes from, and we introduce you to the winemaker and vineyards as well as provide you notes on how each wine was produced, and what foods and cheeses we suggest pairing with so that you can create your own wine gathering at home. We hope you'll enjoy our selections, and we always appreciate feedback.


Champagne Club

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Our Champagne Club is a T{o}asting Club for those who truly love Champagne. 
Every month we feature three different styles of Champagne from grower-producers and négociants in Champagne, France and one sparkling wine from a region outside of Champagne that's made in the Méthode Champenoise style we feel rivals value and is worthy of attention. 
We invite our members to our Champagne Toast the fourth Thursday of every month and we blind taste that month’s features to help you taste the nuances of each featured Champagne. We provide producer/grower notes, vintage flutes and coupes to taste from at our Champagne Toast, and members select how many bottles of each featured Champagne you want to purchase for home and/or Reserve at our Loft. When you Reserve your Champagne, we cellar your Champagne at our Loft for you, and we'll happily serve you and your guests your Reserved Champagne when you visit us any time that month. Champagne Club Membership starts at $49/month or $125/3-Months and requires Members to additionally purchase a minimum of one bottle of Champagne per month to Reserve at our Loft. Champagne Club Membership offers Champagne bottle-service & VIP treatment at our Loft, use of our vintage crystal and depression-era coupes and flutes when you dine with us at our Loft, 10% off food purchases every visit that month, and an invitation to that month's Champagne Toast. Your monthly membership helps us to see your lovely face and keeps our Champagne glasses full more often, and it provides us joy in sharing our recent Champagne discoveries with our members when we see you at our Loft.


Société du Vin

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Société du Vin is our Private Cellar Club & Members Lounge. Each Société du Vin membership includes rental of one private Wine Cellar and use of our private Members' Lounge. Each Cellar will horizontally store up to 12 standard Wine bottles {750ML size} and has additional room to store 1 - 3 larger bottles upright, which we will cellar for you safely at 65F. We can also chill your bottles for you upon arrival when you dine with us or call ahead, and we'll have it ready for you. Our Société du Vin Membership is extremely limited so that our Société du Vin Tastings are more intimate and enjoyable to taste higher-end collector wines. Société du Vin Members also enjoy dining perks such as preferential reservations with table requests, 10% off food & wine purchases, invitations to special wine tastings, bottle shares, and intimate dinners with winemakers, and special discounted pricing during our quarterly Restock Tastings. 
Memberships are per Cellar and include two 21+ adults on your Membership for invitations to our Tastings and Events. Annual Membership will be announced in October 2023. Members are required to purchase 12 Bottles of Wine at our initial Stock Party to fill your Cellar, which will be held when our expansion is completed, and min purchase of 6 bottles {or min $100 spend} at our quarterly Restock Tastings to encourage you to drink your Wines and be an active Member. You will be given your Cellar and Lounge Keys and shown the private entry to our Members' Lounge at our initial Stock Party when it's announced.

​HOW OUR WINE CLUB MEMBERSHIPS WORK

Purchase your Wine Club Membership online here.
We will email you a confirmation and Member Info form, a Credit Card Authorization Form that we will keep securely on file for billing purposes, and an invitation to our first Stock Party and/or Pick-Up Party once we set the date.
We will also email you a Membership Agreement that goes over basic rules, etiquette, etc.

Beginning in November, we will be hosting weekly Pick-up Party for our Flight Club and Champagne Club members, in conjunction with our weekly Thursday Cork & Curd Tasting. Our Flight Club Members can enjoy our Cork & Curd Tasting for *free when picking up your Flight Club Pack from 6 - 8PM every Thursday except for the 4th Thursday. Champagne Club members enjoy our Champagne Toast the 4th Thursday from 6 - 8PM. Memberships are individual, and members must be 21+ of age to join/purchase Wine. ALL Members can add a guest for 1/2 off our Cork & Curd Tasting fee.

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Location

442 2nd Street North
St. Pete, FL 33701
727.289.6418

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  • Home
  • LOFT MENUS
  • SUNDAY BRUNCH
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  • WINE CLUBS
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  • CONNECT
  • Gift Baskets
  • PAIRING PACKS